Founder, Aaina Jain Malik, built her company on that premise. It specializes in sustainable denim clothing that combines high-style, the laid-back vibe of denim, and a sustainable sensibility that makes them a top fashion pick for me.
Don’t let the word “denim” put you off. Over the years, denim has gotten a bad wrap. Of course, there’s denim, and then there’s denim. The denim offered by Blu and Blue is super stylish, with pieces that fly in the face of what we normally think of when we think “denim”. From dainty tasseled tops to zip skirts and embroidered tops that feature a southwest flair, the pieces in this collection perfectly combine the old and new into something that is so much more than the sum of its parts. My daughters picked out a few pieces from the Blu and Blue collection, and they have been huge hits.
Siella is wearing the Salma High Neck Embroidered Top featuring a cute ruffle at the bottom of the bodice as well as embroidery at the cuffs, neckline, and along the shoulders and front. The super-soft denim has a lovely feel, and the embroidery gives the piece a sort of classic southwest flair.
The Salma Zip Skirt paired perfectly with the embroidered top. The skirt features pockets at the front, as well as classic southwest inspired embroidery at the top and bottom, connected with embroidery running down each side of the zipper.
Gemma is wearing the Anais printed boho tercel flare dress features red pom pom and tassel detailing. This delightful dress has the versatility to be worn for any occasion.
With so many styles to choose from ranging from modern cuts to classic, southwest inspired pieces, Blu and Blue has perfectly combined a modern twist on denim while still holding on to a classic feel that’s been updated just enough to keep it modern and chic.