Lʼasticot cultivates the art of clothing babies and kids, while rewriting the rules of ethical fashion. Itʼs all about comfort, quality and sustainability, but the designs are strong and the fabrics are exclusive and original. Made in Portugal, the clothes and accessories of Lʼasticot are organic and yet beautiful, practical, but also comfortable and trendy while remaining timeless. L’asticot states “because a garment that lasts longer is a garment that protects the earth. And this is the essential for our little rascals!” I had the opportunity of finding out more about the collection with this interview below.
How would you describe your brand?
Lʼasticot is all about comfort, quality and sustainability, but the designs are strong, the fabrics are exclusive and original, and the cuts are creative and slim fitting. Lying halfway between French classicism and Nordic extravaganza, we distinguish ourselves for our use of only organic raw materials, and especially organic wool that lies at the very heart of its winter collections. Made in Portugal, the clothes and accessories are organic and yet beautiful, practical and yet comfortable and trendy while remaining timeless. They are worn as much by girls as by boys, they grow with them and they are full of tricks to make them last longer (double rows of snaps in bodysuits, longer legs, etc).
What lead you to working with fashion?
When I had my twins I knew I wanted to venture out and open something on my own. So in September 2011 I opened the online store for kids, boutikids.com. Literally a few days later I was contacted by Christie, my partner, who wanted me to introduce l’asticot among Boutikids’ assortment. We met and from there, a few months later, I joined l’asticot as partner. L’asticot was looking for someone with international sales and marketing experience to develop the brand and my profile fit in perfectly. We also found a common language from the start that helped a lot:-)
Who has been your biggest fashion influence?
I don’t have one particular person or designer. I guess I have to say: TV series (such as Sex in the City) and the street:-)
What do you find most rewarding, and most challenging about your job?
The most rewarding would be expanding l’asticot into new territories (we just signed a contract with a distributor in South Korea). The most challenging is the same thing all company owners struggle with — cash flow:-).
What is your favourite item from your AW13 collection?
The jacquard purple and grey sweater made out of 100% organic wool. I wish we made it in my size:-)
To see the entire L’asticot collection visit www.lasticot.com
Interview credit: www.lesenfantsaparis.com
SITC was not compensated for this post, but did receive samples. All opinions are my own.