Animal Prints have somehow made their way onto tons of my childrens’ clothing. I always seem to gravitate towards styles with prints when shopping, and the kids always get a kick out of wearing a cool cheetah, or funky animal design.
When H&M recently intorduced their Conscious World Wildlife Collection, I ran to stock up. Sharing the common vision of a sustainable future, H&M and World Wildlife Fund have partnered to collaborate on a children’s collection, to inspire people all over the world to care for our planet. 10% of all sales will go towards WWF, in helping them conserve endangered species. It highlights H&M’s larger partnership with WWF, in the fight to raise awareness of water conservation and climate change, both of which affect endangered species such as the tiger, pandas, polar bears, and snow leopards.
The collection is made with organic cotton and features realistic prints of iconic endangered animals. Animal prints such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing environmental threats including habitat loss, water pollution and the impact of climate change.
The collection ranges in size newborn to size 14, and styles include long sleeve sweaters, T-shirts, dresses, tights, trousers and pajamas. The neutral color palette of beige, grey and off-white with accents of blue, somewhat portrays these featured species. Select pieces also include inspiring messages like “roar for wildlife,” “protect my habitat” or “let’s go wild,” to engage parents and kids in helping to support and raise awareness.
My kids’ wardrobe is stacked with H&M gear, and I am a huge fan of their many collabs with their line. I enjoyed having the conversation with the kids about the prints, and the story behind them. They are designing clothing to help the future of our children.
The collection is available in H&M shops and online. Shop the collection here!
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