Siella was about a year old when I attended my first Playtime Trade Show, in New York City. As a long time employee and business owner in the fashion industry, I was no stranger to trade shows, but Playtime is a children’s trade show so it was definitely a unique experience. It was cuter, way less pretentious, and turned out to be a great resource for discovering new brands for my little ones!
One designer that stood out during the show was Velveteen. They offered some of the most unique pieces, and their designs were so up my alley! Super chic, yet comfortable. No wonder why my girls love them, and their collections have become one of my favorites.
Ever hear of a skort? Well, they are skirt/ short combos, and Velveteen has done a darling job incorporating this fun new trend into their line. Gemma is wearing the Alissa playsuit, which features long flowing sleeves, a smocked waistband, tying in the lower skort. The heavily gathered flutter skirt lays nicely over shorts. Siella has on the Vivi top with dramatic flutter princess sleeves, and the separate Eloise skort.
Velveteen is brand that I support as they are recognized as a do-good company in my eyes. They work with fair-trade organizations, and garments are finely crafted and hand-embroidered, using a combination of artisan techniques, by employees based in India. Providing employment to mothers who would otherwise be unable to provide for their children, and education for children who would otherwise be unable to attend school is probably the most commendable action of all. Bravo Velveteen Clothing!