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SITC hosts H&M Spring Event

H&M has been a staple collection in my children’s wardrobe since Ryder was a baby. It was the only brand offering cool kids clothing and they weren’t afraid to make a baby tee in the color black. When Ryder was born 5 years old; I was swimming in a sea of baby blue clothing and desperately seeking something way cooler and luckily found H&M. They  offered the alternative. I’m happy to say H&M came to the rescue then and still does today for everyone in my family.

Siella’s Polka Dot Dress & Fringe Purse c/o H&M

H&M offers fashionable as well as practical and comfortable clothing. The children’s collection is divided into three concepts: fashionable, playful, cool & timeless while also focusing on function. H&M truly is a brand for the entire family offering womens, mens, and children’s (ages 0-14 yrs) as well as maternity.


I’ve been working with H&M for a little over a year now for my “kids style file” category with our latest feature on their “All For Children” Collection of Halloween costumes. I was honored when they asked me to host their Spring Kids Collection  Launch Event this past Saturday at their Times Square store.

H&M Spring Kids Event

Guests as well as media came together to H&M’s Time Square location to shop the collection as well as enjoy fun family activities. The kids enjoyed mini apps, dancing, contests, face painting, and balloon art. Everyone, including Siella and I walked their digital runway which was displayed outside their big screen in Times Square.


The Spring Collection is full of colors, patterns, prints and styles for both girls and boys of all ages. Some pieces including t-shirts, shorts, and dresses even start at $4.95 and is proof that H&M is the forefront of fashion, without compromising quality and price.

My blouse c/o H&M 

I love the collection, it’s very playful as well as practical and it works well with my children’s current wardrobe. Thank you so much to H&M for letting me host such a fun event. And also a big Thank You to everyone who came out to celebrate with us. It truly was a memorable event!

The collection is available in H&M stores worldwide as well as online www.hm.com 

This post was sponsored via H&M.

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