Our Tiny Tags x Loveshackfancy Event

When my two favorites come together! Last month I kicked off the holiday season in the most festive way by teaming up with Tiny Tags to host an intimate holiday shopping event at the LoveShackFancy SoHo location. The iconic space set the tone perfectly—romantic, whimsical, and full of holiday energy—making it an ideal backdrop for a celebration centered around meaningful gifting and community.

The event brought together a mix of editors, close friends, and longtime fans of both brands, all coming together to shop, connect, and get into the holiday spirit. Guests browsed LoveShackFancy’s signature dresses and holiday-ready pieces while discovering Tiny Tags’ personalized jewelry, a go-to gift for moms, daughters, and loved ones alike.

Adding a personal touch to the evening, my daughters attended with their friends, shopping alongside guests and embracing the joy of the moment. Seeing multiple generations enjoy the space together captured exactly what the event was about—celebrating family, friendship, and thoughtful gifts that carry meaning

The night felt equal parts stylish and warm, with conversations flowing easily and the excitement of the holidays clearly in the air. It was a reminder that the best way to kick off the season is by slowing down, gathering your community, and celebrating the brands and people you truly love.

Thoughtfully curated and full of heart, the event was the perfect start to the holidays—one that reflected Brianne’s signature blend of fashion, family, and connection.

photography by JMA