This past weekend, I hosted the first ever blogger meets brands event at the Children’s Club Trade Show for pint sized brands. Having worked these shows for years as a seller, and now from a public relations stand point, I’ve noticed a gap between the designers and editorial side, and thought it was time they were more involved with one another. When attending the shows, you typically find the booths packed with buyers, previewing collections that will hit stores in the upcoming seasons. For show goers, when booths are overloaded, it could be intimidating for some to break into the booth, so on Sunday, I invited top fashion influencers for a special meet and greet with the brands.
A total of 18 influencers gathered in a room full of designers, brands, and public relations organizations. Following introductions and a brief synopsis of each others background, we began to interact. Conversations and connections were being made, it was pretty epic to have put this special breakfast meeting together. As a way to keep track and in touch with everyone involved, all influencers’ names were printed in the show’s catalog.
I had the opportunity to see some great designers, but wanted to focus on a few who stood out. Think back to school, fall season, winter, coats. There were plenty of up and coming brands, lots of accessories, and of course the veteran brands, which I turn to, year after year.
My first stop was Appaman. As a New York City resident, all three of my children have one of their super warm winter coats. I love their puffers, cool hats and accessories. This year, I was swooning over their new bomber jacket for both boys and girls, as well as tailored suits in fun new patterns.
Next stop! I was psyched to stumble upon State Backpacks because not only are their bags colorful and fun, but with every backpack sold, they donate a bag to a child in the US in need. Their slogan GIVE. BACK. PACK says it all.
Making its debut at this show, Snap’t is a children’s accessory brand, featuring charms that can be switched or traded amongst a number of jewelry pieces like headbands, necklaces, and pins. Think Shopkins, but for big girls. I totally see this brand blowing up!
If you read my blog, you know that I am obsessed with Little Gloriana! After years of chatting via email, I had the opportunity to finally meet the designer, Gloriana. I told her how my girls live her princess dresses, and they can’t wait to wear their new fairy tale getups during our next Disney (yep, we are going again)!
Masala Baby and Kids is another brand recently added to the rotation in my girls’ wardrobe. Their vibrant colors and beautiful dresses instantly brighten up any fall wardrobe!
Los Angeles based, Beru Kids, also fairly new to the scene, features hip prints, on their comfortable everyday duds for your little ones.
I can’t think about braving winter without that perfect sweater, and Grey Rabbit has just that for babies. Using plush cashmere and deluxe packaging, this brand will be your new go-to for welcome to the world gifts.
I could go on and on about all the incredible brands represented at Children’s Club, but for more info follow #ChildrensClubxSITC to see what all the influencers chose. I’m so psyched about this new partnership, and I can tell you that bigger and better events are on the horizon.