This week I attended a very intimate event at the gorgeous Hudson Hotel celebrating 125 years of the First Aid Kit with Johnson and Johnson brand as well as Safe Kids Worldwide. The J&J Company includes BAND-AID Brand Adhesive Bandages and NEOSPORIN products. In 1888, Johnson & Johnson Consumer Companies, Inc. pioneered the first commercial First Aid Kits, which were originally designed to help railroad workers care for the wounds and injuries they received from laying railroad track. Since then, the First Aid Kit has become indispensable in the daily lives of consumers and can now be found in family homes, the workplace and almost. To celebrate this milestone, the brands have launched a new campaign focused on everyday care that provides funding and resources to help educate consumers about the importance of first aid preparedness. The Everyday Care campaign kicks off with a partnership with Safe Kids Worldwide that leverages the support of Maggie Gyllenhaal on an initiative to prevent childhood injuries by helping educate children and their caretakers about sports safety.
Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with practical and proven resources to protect kids from unintentional injuries, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable.
Consumers can support this campaign by creating custom First Aid Kits. When they purchase three or more first aid products such as BAND-AID Brand Adhesive Bandages, NEOSPORIN products, Johnson & Johnson RED CROSS Brand First Aid products and BENADRYL Anti-itch Topicals products; they will receive a free first aid bag. For every bag redeemed, the Topical Healthcare Brands will donate to Safe Kids Worldwide.
I was so impressed by how far Johnson & Johnson and the first aid kit have come. We were able to see original kits dated back to the 1900’s and take a walk through time on how it has evolved to today. I was also able to sit down with Maggie Gyllenhaal and ask her why this initiative is so important to her. Here is what she had to say: Maggie has two daughters ages 6 and 13 months so she always has BANDAIDS and NEOSPORIN in her purse for just in case accidents at the playground. She is a wonderful mom always putting her children before her work. Overall, as much as she is in the public eye she still protects her kids.
Working together, we can do much more for kids everywhere. Join the effort at Safe Kids.
This post was a sponsored post via Momtrends.