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Warming Up NYC

Last Friday was probably one of the coldest days in NYC with temps in the negatives. That didn’t stop Snuggle Bear from trying to set the Guinness World Records of 5,000 hugs in eight hours. Kicking off in the wee morning hours he hit the streets of NYC, stopping in the heart of Time Square and Columbus Circle. I had a chance to meet with him during his stop to Times Square. He was on the Snug Mobile Bus giving out hugs and snugs, definitely warming up New Yorkers. The crowds bared the bitter cold just to get a chance to see the little guy and also take home a Snuggle Bear.


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Snuggle Bear was created from the imagination of Jim Henson’s Creature Shop. As one of the fastest growing brands in the fabric conditioning category, Snuggle softens both hearts and laundry. Just in time for Valentine’s Day, the brand is launching the new pink variant of Snuggle Liquid Fabric Softener and Dryer Sheets, Fresh Spring Flowers. For the past 30 years, Snuggle has provided the ultimate in Snuggly Softness and long-lasting freshness to loads of laundry.


Although Snuggle Bear didn’t set this record, his soft and snuggly nature won out over the crowds. Instead, Snuggle Bear provided deeper and more meaningful displays of affection by giving out Snugs, which is like a hug but with more love. And no better time than the day before Valentine’s Day.

The GUINNESS WORLD RECORDS on-site judge who counted each and every hug or snug, as Snuggle describes them, said, “No matter how many times we reminded Snuggle Bear to speed it up, he took his time and shared a lengthy Snug with each and every person who boarded the SnugMobile. I’ve never seen anything like it – his genuineness and Snuggly soft character certainly made up for it in the end. He may have not broken the record today, but he’s a champion in the hearts of everyone he met.”

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As the Snuggle Share a Snug wraps up the Snug Mobile distributed 15,000 Snuggle Bears on the streets of Manhattan and 30,000 Snuggle Valentine Video cards were created.

Thank you Snuggle for sponsoring this post. 

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