This post was sponsored by Genentech
Last week, SITC attended the launch of a super special campaign called “Not One Type,” with partners Genentech, ThirdLove, and Living Beyond Breast Cancer. The campaign set out to encourage women and their loved ones to take a closer look at breast cancer and change the perception that breast cancer is not one type of disease, as it affects all women differently.
Having lost several friends and family members to breast, and other forms of cancer, raising awareness and funds for breast cancer research has always been near and dear to my heart. During my time in high school, I worked at intimate apparel shop that offered mastectomy bra fittings for women havign recently undergone surgery. It was difficult to experience on a daily basis, but at the same time rewarding to see these storng women walk out feeling a bit more confident about how they looked and felt in their new bras.
Giuliana Rancid, a breast cancer survivor of six years, kicked-off the #NotOneType campaign and rallied women to arm themselves with more precise knowledge about breast cancer. Because the truth is, breast cancer is extremely complex and not a one-size-fits-all disease. Think of breast cancer the same as you would think of factors that influence your decision to purchase a bra. Treatment should be personalized based on each type of breast cancer, just as a woman selects a bra based on the unique characteristics of her body. It’s classified into different types based on the unique characteristics of each tumor, including the size, lymph node status, stage and subtype, among others.
The ThirdLove Studio was like no other PopUp we’ve attend as it was super informative and inspirational. It featured a tribute wall, to write words of encouragement for someone who has had breast cancer or a woman who inspires you. Shockingly, 1 in 8 women will be diagnosed with breast cancer in her lifetime. Understanding the many types of breast cancer is important – not just for those diagnosed, but for those who love them.
At some point in life, everyone will likely know someone with breast cancer, and may be involved in helping loved ones make treatment decisions with their doctor. Recognizing that breast cancer is not one type will empower women and their loved ones to engage in helpful conversations. I encourage you all to go to notonetype.org to learn more.
10 thoughts on “Not One Type”
My grandmother is a breast cancer survivor. Thanks for the reminder that it’s different for everyone.
My mother-in-law was a survivor and this cause is so important to me and all women. You never know when or if you could be affected. The Not One Type campaign is such an empowering help for so any women.
What a fantastic campaign. I had never heard of this before, but it’s so true. There isn’t one type and its different for everyone. I have a childhood friend who actually is a breast cancer survivor so this hits close to home!
This is so good, it is interesting to see that awareness is coming to how different we all are when it comes to our brests and not everything suits everyone.
I have a friend who was forever changed by breast cancer and she herself didn’t have it. In fact, it wasn’t even someone from her family, it was a mother of one of her good friends. Breast cancer is far reaching!
This is great! it is interesting to see that the campaign is coming on how different we all are! Love this!
This campaign sounds great. I remember when I was younger I didn’t realize there were different types of breast cancer. It’s great to raise awareness that there are different forms of this horrible disease.
1 in 8, that statistic is hard to bear. Thankfully there’s more awareness than ever. Love that you were able to experience this campaign firsthand to help us better understand the various breast cancer diagnosis.
What an amazing campaign! It is really important for everyone, not just for women to have knowledge about breast cancer. This campaign is really informative and inspirational!
I’ve lost loved one to breast cancer and different cancers before and it’s good that this company is raising awareness and trying to help out as much as they can. It’s not easy to deal with such a deadly disease.