This post was sponsored by Genentech
Last week, SITC attended the launch of a super special campaign called “Not One Type,” with partners Genentech, ThirdLove, and Living Beyond Breast Cancer. The campaign set out to encourage women and their loved ones to take a closer look at breast cancer and change the perception that breast cancer is not one type of disease, as it affects all women differently.
Having lost several friends and family members to breast, and other forms of cancer, raising awareness and funds for breast cancer research has always been near and dear to my heart. During my time in high school, I worked at intimate apparel shop that offered mastectomy bra fittings for women havign recently undergone surgery. It was difficult to experience on a daily basis, but at the same time rewarding to see these storng women walk out feeling a bit more confident about how they looked and felt in their new bras.
Giuliana Rancid, a breast cancer survivor of six years, kicked-off the #NotOneType campaign and rallied women to arm themselves with more precise knowledge about breast cancer. Because the truth is, breast cancer is extremely complex and not a one-size-fits-all disease. Think of breast cancer the same as you would think of factors that influence your decision to purchase a bra. Treatment should be personalized based on each type of breast cancer, just as a woman selects a bra based on the unique characteristics of her body. It’s classified into different types based on the unique characteristics of each tumor, including the size, lymph node status, stage and subtype, among others.
The ThirdLove Studio was like no other PopUp we’ve attend as it was super informative and inspirational. It featured a tribute wall, to write words of encouragement for someone who has had breast cancer or a woman who inspires you. Shockingly, 1 in 8 women will be diagnosed with breast cancer in her lifetime. Understanding the many types of breast cancer is important – not just for those diagnosed, but for those who love them.
At some point in life, everyone will likely know someone with breast cancer, and may be involved in helping loved ones make treatment decisions with their doctor. Recognizing that breast cancer is not one type will empower women and their loved ones to engage in helpful conversations. I encourage you all to go to notonetype.org to learn more.