Fashion events and shows have always been my weakness—the electricity in the air is inspiring and thrilling. When I owned my showroom I looked forward to the market weeks and fashion weeks. Now that I have a more public job I love getting the opportunity to host fashion and shopping events. I love shopping, but bringing a bunch of stylish, fashion-loving women together for snacks, cocktails and shopping is just my kind of night!
I recently hosted A Night with Theory, which was a private shopping event at the Soho location featuring their new collection. I think we all went a little wild refreshing our wardrobes. There were yummy snacks and drinks and Theory also offered 20% off for guests plus a gift card to Paintbox nail studio with each purchase!
Theory has always been one of those brands that can find a place in everyone’s closet—from single ladies out on the town and button-down executives to a mom of three hustling to and from school, activities and meetings. Theory is one of the only shops where you can get a simple black ensemble that will live in your wardrobe for years and funky trend-driven pieces like the athleisure pants I needed to have in my wardrobe. Theory also stocks denim brands like Mother and Rag & Bone. The stores are also so well curated and easy to navigate—plus the Soho location offers Concierge Service, Personal Styling, local delivery and has the Alfred Coffee Drip Bar!