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Special Afternoon at The American Girl Store

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The American Girl store at Rockefeller Center is one of the most iconic stores in the country. It is just amazing. With so many dolls and fantastic displays, the company has made a store worthy of the address. I can still remember vividly Siella’s first visit when she turned four years old, and she picked out her very first American Girl. She wound up choosing a Bitty Baby and named it Heart Star, and I think it still may be her favorite one till today. Then Gemma followed in her same footsteps when she turned four years old, picking out a baby for herself and naming it Chloe. It’s nice to see the girls still playing with their first dolls!

Last week, with the girls off from school, we made a day of going to the American Girl store at Rock Center to see their new interactive areas, and I have to tell you, American Girl have outdone themselves with these amazing installations.

The first installation we made a point of seeing was the new American Girl Doll Hospital. At this station, children can bring their dolls in for routine wellness checkups as well as eye exams, skin cleaning, , hearing aid replacements, ear piercings, mini doll x-ray, and more. As if all of that wasn’t fun enough, kids can actually schedule appointments for their dolls all by themselves using the counter where a Doll Doctor (the staff for this section even wear white doctors’ coat!) awaits to offer wellness advice and help the kids fill out a doll diagnostic questionnaire in addition to making appointments.

The girls played with each activation giving their dolls a full body exam. There’s even an eye exam station that looks as if you are actually in the ophthalmologist’s office! Gemma was so intrigued that American Girl actually offers an arm and leg cast along with crutches for her doll, she insisted on getting this set so she can play doctor with her dolls!

Up next was Julie’s Groovy World. This space was such a blast from the past! Julie’s Groovy World celebrates Julie Albright, one of American Girl’s most popular historical dolls. This 70’s era interactive space features a 70’s-inspired bedroom, as well as anarcade-style basketball game, Julie’s favorite. Kids can also take a selfie next to Julie’s famous full-size VW Bug and play with a doll-sized cable car featuring the sights of San Francisco in the background. And finally, the thing I love most about this space is that girls can make a pretend speech at the Student Government Podium just like Julie. I LOVE that the American Girl Store is encouraging girls to stand up for change.

The American Girl store at Rockefeller Center has far exceeded my expectations, and I didn’t think that was possible. This particular American Girl store has long been my favorite, and I’ve always loved how well it’s been thought out and implemented. The addition of the American Girl Doll Hospital and Julie’s Groovy World interactive areas have propelled the store to a new level. If you live in or nearby New York City or are visiting, I highly encourage you to take your American Girl fan to see these new displays. They’re amazing!

American Girl Place New York is THE destination for an unforgettable holiday experience with your girl.   Check out some of the events here:

Gingerbread House Decorating Event

November 22 and December 6

5:00 p.m.

Take part in one of the season’s tastiest traditions in an event your family will love— decorate a gingerbread house! This festive activity includes everything your girl needs to make a one-of-a-kind holiday centerpiece with gingerbread pieces, frosting, and lots of candy decorations.

American Girl at The Radio City Christmas Spectacular, Starring the Rockettes

November 27, December 5, 9, 11, 16, 18, 19

3:45 p.m.

Celebrate the merriment of the season with familiar melodies and a festive mix of holiday traditions at Radio City’s Christmas Spectacular! This one-of-a-kind performance features the Rockettes, Santa, the Nutcracker, and the unforgettable Living Nativity. Girls get to meet a real Rockette, too! This festive event also includes dinner in the American Girl Cafe and a special memento to take home. Best of all, sharing this special time together, and the memories that follow, is a gift all will treasure.

Santa Brunch

December 1, 8, 15, and 22

8:30 a.m.

Share a holiday experience that includes a jolly “ho-ho-ho!” Santa is coming to the store, and he can’t wait to meet you and your girl. Whispering her wishes is an exciting holiday tradition, and a special pose with St. Nick is the perfect photo opportunity—bring your camera to capture the moment! Enjoy a delicious meal during your visit, too.

Holiday Tea

December 21, 22, 23, 24, 26, 28, 29, 30, 31

Reservations accepted anytime between 2:00PM – 4:30 PM

Create an unforgettable experience at American Girl’s 2019 Holiday Tea! We’ll serve a selection of delectable treats and delicious drinks for both kids and adults. Children will enjoy a festive scarf craft for their dolls and decorate “silly sweaters” on paper dolls; plus, a build-your-own hot chocolate station where they can create a concoction that they can take home as a gift.

photography: Lauren Kara 


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19 thoughts on “Special Afternoon at The American Girl Store”

  1. I love the American Girl Doll store. We took our youngest daughter there for the first time when she was 7 and it was such a magical experience for her. We still talk about that day and she’s 13 now.

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