Last week, I attended an exclusive launch party, to celebrate Quinny and Maxi-Cosi’s latest designer collaboration with Rachel Zoe. As an official brand ambassador, I was tasked to share my experience live on my Facebook page, and on their Periscope feed, so readers could enjoy an insider’s look at the event. Held at Gramercy Terrace at the Gramercy Park Hotel here in NYC, the venue offered a stunning setting for the occasion.
While at the ABC Kids Expo in Las Vegas last October, I actually periscoped the announcement of this collaboration with Rachel Zoe. The brand didn’t share which designer was in collaboration, as they wanted to catch my reaction on camera. I joked earlier with them the only person that I would freak over would have been Rachel Zoe, and sure enough it was her. In fact, I may have squealed when they finally spilled the beans. Rachel was not part of the initial announcement in the fall, but she did attend the launch event last week.
The collection features a Quinny Mood Stroller, Maxi Cosi Mico Max 30 Infant Carseat, Maxi Cosi Pria 85, and a chic Diaper Bag, each coordinated in color and style. It’s an absolutely gorgeous ensemble, and each time I see the collection, I fall even more in love with it.
I’ve taken note of the many designer collaborations in baby gear over the years, but this one takes the cake. The Rachel Zoe Special Edition Collection combines Quinny and Maxi-Cosi’s design-forward, high quality and industry-leading safety with Zoe’s unparalleled, award-winning fashion sensibility. This combination is truly one of a kind, inspired by the jet setter lifestyle and paying homage to the luxurious detail found in the design of vintage leather luggage. The premium cognac leather and oversized gold detailing complement classic black and white fabric for a look that is tailored to perfection, allowing parents to enjoy their daily routines in style.
photo credit: Ben Lozovsky/BFA.com
Rachel noted during the presentation that “there are obstacles when designing these beautiful things that you want to create, they have be functional, practical, safe, comfortable, not cumbersome, and still beautiful. To have a product be this luxurious was a dream.” She added, “It is a mission for me that you don’t let yourself go as a mom, and yes it’s easy to do that. But you can still live glamorously and stylishly. Having beautiful carseats and strollers is a gift for any mom.”
It was an absolute dream to finally meet Rachel. She was super sweet, and so down to earth. A fashion icon that I totally look up to, and it was truly an honor to be part of this launch. The Jet Set collection will available June 15th, sold exclusively at select Nordstrom stores. Coming this August, the Jet Set Fashion Kit will hit the market, so if you already have these Quinny or Maxi Cosi styles, you can purchase the fabrics to update their look, and transform your collection.
I am super psyched to offer one lucky SITC reader, the Rachel Zoe Jet Set Edition of theMaxi Cosi Pria 85! Follow the rafflecopter below. Good luck!