March is Women’s History Month, and there is no better time to celebrate than by spotlighting women-owned brands that inspire us daily. From beauty and wellness to fashion, fitness, and home, female entrepreneurs continue to build thoughtful, innovative businesses that deserve our support year round. While International Women’s Day is an important moment, supporting women in business should always be part of how we shop and live. These founders pour passion, purpose and perseverance into their work, and their brands reflect that dedication in every detail.
Social media has given us an incredible opportunity to discover, support and amplify women-owned businesses, including many small brands doing meaningful work. We are proud to share companies that deliver standout beauty products, haircare essentials, fashion favorites and lifestyle staples while making a positive impact. Today and every day, we are celebrating women who are shaping industries, supporting communities and creating products we genuinely love. From our favorite brands to female founders that are changing the game in places like the beauty industry and fashion brands. Whether you are shopping for beauty, wellness, fashion or lifestyle essentials, these are some of our favorite women-owned brands to support during Women’s History Month and beyond. These are small businesses and women leaders that are paving a better way for women’s history and are role models for young people.
Taudrey
Taudrey Jewelry is known for its beautifully handcrafted, meaningful designs that blend elegance with personalization. With customizable options perfect for special occasions, each piece feels timeless yet modern. The craftsmanship and attention to detail make these heirloom-worthy pieces that are meant to last for years. Having had the privilege of collaborating with Taudrey and designing pieces together, this brand holds a special place in my heart. These are jewelry pieces I plan to pass down to my daughters one day. They have affordable prices for stunning pieces and they make for great gift ideas.
Phat Buddha
Phat Buddha is redefining activewear with seamless, fashion-forward designs that prioritize both comfort and confidence. Founded by a fearless woman entrepreneur, the brand creates pieces that move effortlessly from workouts to everyday life. With UPF protection and flattering fits, these are staples you will reach for constantly. It is one of those brands that truly makes you feel strong and comfortable all at once. If you haven’t thought about how important it is to have that sun protection during your outdoor workouts, now is the time to start thinking about it. These are quality products that almost act as skincare products in a way, protecting you from the sun.
Deux Mains
Julie Colombino founded Deux Mains, a sustainable fashion brand that creates handcrafted bags while providing dignified employment for women artisans in Haiti, many supporting entire families. She believes that helping to create jobs are one of the most powerful paths to women’s empowerment, turning ethical entrepreneurship into lasting change and inspiring her new book From Loss to Legacy. The bags are absolutely stunning and are great, affordable leather options.
LoveShackFancy
LoveShackFancy is a dream for anyone who loves feminine details, vintage florals, and soft pastel palettes. What began as a passion project has grown into a beloved New York-based fashion brand known for joyful, romantic designs. Their dresses are incredibly versatile and can be styled for everything from brunch to beach days. This is hands down a favorite brand for both my daughter and me. I would spend my entire life savings there, I just love all of the designs. They always are a hit for my girls and I.
Cafe Society
Cafe Society is a women-founded fashion brand that blends modern sophistication with effortless style. With minimalist silhouettes and thoughtful design details, their pieces work seamlessly for both casual and elevated moments. The brand places an emphasis on ethical production and sustainability, creating timeless wardrobe staples meant to last.
Didi Rose Jewelry
We’re proud to spotlight Didi Rose Jewelry, a women-owned, heritage-driven fine jewelry brand rooted in storytelling, craftsmanship and cultural legacy. Founded by Benedicta Awere-Malik, who handcrafts each piece, the brand has gained widespread attention for its distinctive designs and viral presence on TikTok. Deeply inspired by her Southern Nigerian upbringing and the enduring influence of her grandmothers, Didi Rose Jewelry reflects a rich tradition of gold and coral, shaping a modern yet meaningful approach to adornment. These pieces make for amazing gifts for loved ones or a fun way to treat yourself.
Saie Beauty
Founded by makeup artist Laney Crowell, Saie Beauty brings together clean ingredients and high-performance formulas that truly deliver. The brand prioritizes transparency, sustainability, and eco-conscious packaging while creating makeup that enhances natural beauty. Saie has quickly become a household favorite, and we are fully obsessed.
Sandy Liang
Sandy Liang is a New York-based designer celebrated for her playful, nostalgic approach to modern fashion. Her designs effortlessly blend street style with luxury while remaining wearable and practical. With an emphasis on inclusivity and sustainability, her brand continues to stand out in the fashion space.
CouCou Intimates
CouCou Intimates is a women-founded lingerie brand dedicated to comfort, quality, and body positivity. Offering inclusive sizing and thoughtfully designed pieces, the brand celebrates individuality while using eco-conscious materials. These are undergarments designed to feel as good as they look.
Baggu
Founded by Emily Sugihara, Baggu creates reusable, functional, and stylish bags designed to reduce single-use plastic. From everyday totes to travel-friendly backpacks, the brand combines sustainability with thoughtful design. If you are searching for a go-to summer or beach bag, Baggu is a must.
DanceBody
DanceBody is a women-founded fitness brand that brings joy back into movement. Their dance-based workouts combine toning and cardio in a way that feels fun and accessible. After completing their 30-day challenge, I can confidently say it is a game changer. Their On Demand platform makes it easy to stay consistent.
Who’s Your Doggy
Who’s Your Doggy is a women-owned pet food and supply shop based in Brooklyn. Offering an impressive range of products, this local business makes it easy to shop thoughtfully for your pets while supporting a woman-owned store.
MotherLove
MotherLove is a women-led wellness brand focused on supporting mothers through pregnancy, postpartum, and breastfeeding. Their organic, herbal products are made with plant-based ingredients designed to nurture both mom and baby. Sustainability and quality are at the heart of everything they create.
Earth Mama Organics
Earth Mama Organics creates gentle, organic skincare and wellness products for mothers and babies. Using pure, plant-based ingredients, the brand offers everything from body oils to diaper balms. Their commitment to clean formulas and sustainability makes them especially meaningful to support.
Arrae
Arrae is a women-founded wellness brand offering plant-based supplements designed to support digestion, stress relief, and overall well-being. Known for their bloat-relieving formulas and holistic approach, the brand emphasizes transparency, sustainability, and effectiveness.
Aplós
Aplós creates alcohol-free, plant-based beverages designed to promote relaxation and mental clarity. Founded by women, the brand blends adaptogens and natural ingredients for a sophisticated alternative to traditional spirits. It is perfect for unwinding without alcohol.
Indie Lee
Indie Lee is a leader in clean skincare, offering effective products made with eco-conscious ingredients. Their brightening cleanser is a standout favorite, and their lineup of bestsellers makes clean beauty feel approachable and results-driven.
Dagne Dover
Founded by three women, Dagne Dover has transformed the bag category with stylish, functional designs made for everyday life. From work totes to diaper bags and travel accessories, their neoprene material is both durable and easy to clean. It is a standout women-owned brand in the travel and accessories space.
Aviator Nation
Founded by Paige Mycoskie, Aviator Nation delivers some of the coziest and most colorful loungewear available. These pieces are staples for travel days, weekends, and everyday comfort. Once you try them, you will understand why they are worth it.
Uwila Warrior
Uwila Warrior was founded to create underwear that prioritizes comfort without sacrificing style. Designed by women for women, these pieces support confidence and everyday ease. It is time to upgrade your underwear drawer.
Sticky Be Socks
Sticky Be Socks are a must for Pilates and yoga lovers. Founded by Nancy Giftos, these non-slip socks provide stability and support during workouts. Sometimes the smallest accessories make the biggest difference.
Gorgie
Gorgie is a female-founded energy drink brand packed with thoughtful ingredients like biotin and B vitamins. These drinks are designed to support wellness while still feeling fun and approachable. A fresh take on the beverage space.
Transparent Sunglasses
Transparent Sunglasses offers stylish, affordable eyewear with options for everyone. With a wide range of shapes and colors, this female-led brand has become a personal favorite and one I recommend often.
Sue Sartor
Sue Sartor creates handcrafted clothing that feels like wearable art. Her designs are timeless, comfortable, and perfect for vacations or special occasions. Each piece feels incredibly special.
Little Words Project
Little Words Project is a women-founded brand built on the power of kindness, connection, and meaningful self expression. Founded by Adriana Carrig, the brand is best known for its handcrafted word bracelets designed to spread positivity and spark conversation. Each piece carries an intention, whether it is confidence, love, or resilience, making them thoughtful gifts and everyday reminders. Beyond the bracelets, Little Words Project is deeply rooted in community and giving back, proving that small words can truly make a big impact. The next generation is so impressionable and this brand is doing an amazing job at pushing kindness and grace out into the world. They truly are one of our new faves.
Millstone Flowers
Millstone Flowers creates stunning floral arrangements that instantly elevate any space. This female-owned business is a go-to for everyday bouquets and meaningful moments alike.
Cleobella
Cleobella blends beautiful handmade designs with ethical and sustainable practices. Inspired by global travel and traditional craftsmanship, the brand offers clothing and accessories with purpose and intention.
Lele Sadoughi
Lele Sadoughi is known for iconic accessories that instantly elevate any look. From statement headbands to bold jewelry, this woman-founded brand delivers timeless pieces that feel playful and chic.
Summer Fridays
Founded by Marianna Hewitt and Lauren Ireland, Summer Fridays offers clean, effective skincare designed for real life. Their Jet Lag Mask is a staple, and the entire line feels safe, approachable, and beautifully designed.
Equilibria
Equilibria is a women-founded CBD brand focused on balance, wellness, and education. With personalized dosage support and a strong mission to support women founders, this is a brand making a meaningful impact.
Briogeo
Founded by Nancy Twine, Briogeo is a clean haircare brand created to support all hair types. With targeted formulas and scalp treatments, the brand emphasizes inclusivity, care, and results you can feel good about.
Oui The People
Oui The People is redefining personal care with products designed for real bodies and real skin. Founded by Karen Young, the brand focuses on comfort, inclusivity, and thoughtful formulations that prioritize skin health.
Hill House Home
Hill House Home is a women-founded brand that brings timeless elegance and comfort into the home and beyond. Best known for the iconic Nap Dress, the brand has expanded into bedding, bath, tabletop, and home essentials that feel both classic and elevated. Founded by Nell Diamond, Hill House Home is rooted in thoughtful design, quality craftsmanship, and the idea that everyday moments should feel beautiful. From dreamy linens to effortlessly chic wardrobe staples, this is a brand that blends romance, practicality, and modern femininity in a way that feels truly special. Their product line is amazing for any occasion and we do love the robes and kids pieces as well.
Bala
Bala combines fashion and fitness with beautifully designed workout accessories. Founded by Natalie Holloway, the brand offers weighted bangles, bars, and more to seamlessly integrate movement into daily life.
Henning
Henning is a plus-size fashion brand founded by Lauren Chan that offers luxurious, professional wardrobe staples. Designed with intention, these pieces celebrate all bodies and elevate everyday dressing.
Nubian Skin
Nubian Skin is dedicated to skin tone representation through hosiery and undergarments designed to match a range of complexions. Founded by Ade Hassan, the brand fills an essential gap in the market.
Fancy Peasant
Founded by Anastasia Ganias-Gellin, Fancy Peasant celebrates Greek heritage through exceptional olive oil and recipes. This brand brings tradition and quality together in a meaningful way.
Jennifer Fisher
Jennifer Fisher expanded her jewelry empire into the culinary world with her signature salt blends. These flavorful staples are kitchen favorites and make thoughtful gifts for food lovers.
Supporting women-owned brands is one of the most powerful ways to celebrate Women’s History Month. These founders are shaping industries, uplifting communities, and creating products worth investing in today and always.
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