American Beauty

If I had to choose one season I favored the most, it would definitely be summertime. In addition to the sunny skies and warm weather, I love the carefree feeling of the kids not being bound by schedules, spending endless hours at the beach, and just being able to enjoy ourselves.

I look forward to wearing my summertime wardrobe, because I love flowy maxi dresses and skirts, open toed shoes, and big eye sunnies. When it come to my makeup routine, I stay true to form and go for the natural look. Since I am a sleep deprived mama, I use makeup to camouflage my tired eyes, and I tend to gravitate towards the lighter shades.


This summer, Almay is embarking on the ultimate road trip, creating a custom, Simply American experience, stopping at venues like state fairs and local festivals. Almay will offer make up touch ups, and celebrate people, places and occasions that best exemplify the American spirit, including service women, veterans, military wives and their families.

Last Friday, I took part in Almay’s Simply American Tour in NYC. I hopped on their tour bus for a mini makeover, and my new Simply American Beauty Look.


Almay made it simple to shop for colors that work for you, by allowing me to choose eye shadows that work specifically for green eyes, and lipsticks based on my skin tone. By having their colors broken down, I felt confident that I was choosing products that compliment my skin tone, while boasting an au naturale look. My pick was the Butter Kiss lipstick in berry.

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The Almay Simply American tour is collaboration with the USO, the only military non-profit organization that has supported our troops and families for more than 70 years. Almay will honor the women of the U.S. military and veterans, and focus on troops as they transition from service back to their communities. Committing to this cause is a key pillar in the brand’s Simply American campaign, celebrating the spirit of American beauty from the inside and out.

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The tour will continue this summer in the following cities:

  • June 11-14- Nashville, TN- CMA Festival
  • July 4Baltimore, MD- Ports America Chesapeake 4th of July Celebration
  • July 11- Chicago, IL- Taste of Chicago
  • July 17- 18- Kansas City, KS- Amelia Earhart Festival
  • August 1-2- Columbus, OH- Ohio State Fair
  • August 29-30-St. Paul, MN-Minnesota State Fair
  • September 26-27- Dallas, TX-Texas State Fair
  • September 29-Fort Hood, TX
  • October 3- Austin, TX-Austin City Limit

Be sure to stop by and define your American Beauty this summer.

This post is part of a collaboration between Almay and SheKnows

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