SITC Back To School Guide + Giveaway

This season, Stroller In The City scouted everything you need for a stylish, trendy and most importantly healthy staples in kicking off the new school year. Some of these brands have become my favorites over the years, and some are recently discovered gems I’m psyched to introduce. Since all of these vendors offer different product lines, you will be completely set up for the back to school season. And the best part, one lucky SITC reader will have the chance to WIN the entire guide!

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Old Navy is your one stop shop for Back-To-School shopping. Kids can get everything needed for their closet – from awesome stretchy jeans, crazy-comfy hoodies and the softest tees ever- in just one trip. Old Navy offers styles that are effortlessly cool and playfully optimistic. This fall, it’s all about stretch in bottoms for both boys and girls. Some of my favorite styles include: Boho Dresses, Ballerina Jean and Printed Denim for girls, and Built-In-Flex Jean and Jogger, and Graphic Tees for boys.


While the back-to-school season brings excitement for kids, for parents, it brings the dread of back-to-school shopping. The Zappos mobile app makes it easy! With free next business day shipping on all orders from the app and free returns, there’s no need to stress about whether or not things will fit correctly. Whether your kids are trendsetters, music majors, track stars or adventure lovers, has a head-to-toe outfit for every student and every personality this back-to-school season.

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Bitsy’s Smart Cookies and Smart Crackers are USDA Organic, non GMO fruits and veggies snacks for your kiddies. We are huge fans of this healthy yet fun brand and they always make their way into my children’s lunch and snack boxes. With flavors like, Orange Chocolate Beet, Sweet Potato Oatmeal Raisin, and Zucchini Gingerbread Carrot, my children cannot get enough of these healthy treats. Betsy’s Brainfood snacks are available nationwide at Target.


Tickle Water is a premium naturally flavored sparkling water that just debuted in the marketplace in May. The flavors include Sparkling Water, Green Apple, Watermelon, and Cola. While primarily for children, adults can enjoy as well! Each flavor is free of preservatives, GMOs, gluten, sodium, sugar, calories, and artificial sweeteners! Their goal is to get little ones excited about staying hydrated!

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Perfect for daycare, preschool and on the go. These Bedgear Performance Toddler Nap Pad’s are made with Flo-Foam fill that provides comfortable support for your little ones. Made with Dri-Tec® fabric to keep your child cool and comfortable during nap time. Available in mint and pink, these pads are machine washable, hypo allergenic and have a removable pillow.


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Ella’s Kitchen have been growing with my family since I first introduced them to solids. Super excited for their newest addition, the Aloe Water Juice Blend Drinks. They are certified USDA organic and perfect for big kids on the go! Made with organic fruit juice + puree; never from concentrate and no added flavors or sugar. Available in two delicious flavors ─ Amazing Blueberry Apple and Super Strawberry Lemonade. While we love aloe vera’s gel for its soothing properties, we especially love its juice for what it can do for hydration. Aloe Vera juice has also been known to help support a happy + healthy immune system!

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While we love Skip Hop’s Zoo Animals, have you checked out their latest backpacks for the bigger kiddies? They feature a window that shows the lunch bag inside its own dedicated compartment…so you’ll never leave home or school without it! With room for full size folders – along with special pockets for artwork and notes – this cool-for-school backpack is a truly “unforgettable” choice. Each of the FORGET ME NOT kids backpacks comes equipped with a matching lunch bag and reflective clip-on charm.

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Eating healthy on the go doesn’t mean you have to compromise on style. IGLOO lunch bags offer the best in cooler bag performance. The bright colors, patterns and shapes keep you looking good and your lunches fresh and cool. And with soccer season just starting, IGLOO’s Proformance Jugs are just what you need for your little ones.



Along with back-to-school comes the ever-dreaded back-to-school lunches. This year, head to the freezer aisle at Target stores to pack your kids’ lunchboxes with all of the newest additions to the Earth’s Best family, such as their frozen to thaw Organic Nutty Snack Bars or Organic Fruit Cups. We are officially obsessed!

Ultimate BTS ComboBecause you need to label everything! Mabel’s Labels Ultimate Back to School Combo includes all the durable, waterproof labels needed to keep belongings out of the lost and found. Perfect for backpacks, lunch containers, clothes, pencil cases and so much more, these labels are a must have on any busy family’s back-to-school shopping list!

IMG_8265 is your one-stop shop for all your back-to-school supplies. Prices drop as you shop, so imagine how many great back-to-school essentials you could score for $100!

Psyched to be giving our entire 2017 Guide away to one lucky SITC reader!

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What you’ll win: $150 Old Navy, $150 Zappos, $100 Jet Cash, Bitsy’s Brainfood SIX month supply, BedGear Toddler Nap Pad, $100 Ella’s Kitchen, $100 Earth’s Best, Custom Package of Tickle Water & Swag, Ultimate Mabel’s Label’s Package, $75 IGLOO products, Skip Hop Backpack + Lunchpack of your choice!



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About Brianne

Once a fashion showroom owner now turned mom and blogger/writer. I live in NYC with my husband, three children and enjoy our fast paced city life. My blog Stroller In The City boasts about city living, kids fashion and all things that are mommy. Being a mom doesn't mean you need to lose sight of the cool stuff.